Coaching With Heart has an authentic and inspiring history, rooted in personal challenges, transformation and the will to help others. The company was started by Paula in 2012, after she was already working in the fitness branch for over 10 years. From her rich volleyball history at a high level, where injuries can quickly occur, Paula knew better than anyone what the importance of strength training is when it comes to recovery, stability and a strong physical basis. This principle gave rise to her passion for rehabilitation and prevention and the added value of offering this to others.

Martijn, Paula's other half and current co-owner, has first-hand experience of the powerful impact of training, nutrition and mindset on a healthy life. Struggling with depression and working in IT, he came across these life-changing factors that ultimately helped him climb out of his undesirable state.

Inspired by his own metamorphosis, Martijn decided to also make the step to change his work career so he would be able to help others. After a few intensive years of studying and getting work experience he decided to make the full switch to personal training and coaching in 2016.